FOUNDER AND CONSULTANT · AI ARCHITECT

Dr. André Salfeld

Lecturer · AI Architect · Author

My guiding thesis
AI needs an expanded consciousness.

AI opens up a leap in intelligence for us. My conviction: for it to become an evolutionary leap, we must act in a highly intelligent and highly conscious way.

I connect the development of people and organisations with the design of AI systems. In my teaching, my consulting and my development work, the same question drives me: how can we use the new possibilities of AI so that they lead to more self-directed learning, responsible collaboration and new value creation?

With AI-native Consulting, I have been working independently since January 2026 on business and organisational models and the AI architecture they require. My work combines business and scientific thinking with practical systems development.

MY CONCERN

Act with high intelligence. Shape change with heightened awareness.

highly intelligent

By this I mean the new possibilities that arise when people and AI work together: making knowledge accessible, understanding complex relationships and designing new solutions.

highly conscious

For me, this means questioning our own motives and patterns of thought, including other perspectives and taking responsibility for the consequences.

My guiding thesis: AI needs an expanded consciousness. By this I mean us humans. Additional capability can also intensify control and performance pressure. I want to design and use AI so that people gain room to act. That includes our attitude, the culture of collaboration, the incentives in organisations and the concrete design of the systems.

Evolutionary leap describes my goal: that we develop our capacities for self-directed learning, responsible collaboration and shared design.

PEOPLE AND AI

How people and AI work together.

AI supports

  • making knowledge accessible
  • easing analytical work
  • providing supporting structures

People shape

  • meaning and orientation
  • relationships
  • responsibility

In practice, this means examining goals and consequences, clarifying responsibilities and deciding deliberately which work we delegate. Time gained can open up space for relationships, learning and creative work. Whether that happens also depends on how we design organisations and workflows.

WHAT I WORK ON

Teaching, consulting and values work interlock.

In teaching, I use AI-supported learning systems that I develop with my own AI stack. In consulting, I translate the same principles into business and organisational models. At E-V-A, the focus is on the attitude such systems need to rest on. Experience from all three fields is meant to come together in the institute and in publications.

AI-native Consulting: developing business models and systems

I design and develop business and organisational models with AI. My AI stack connects knowledge, agents and applications to test new forms of value creation and collaboration in practice. In doing so, I combine strategic design, development with AI and further development in operation.

Teaching at IU: connecting skill and judgement

At IU International University I teach, among other subjects, AI in marketing and e-commerce as well as intercultural and ethical competencies. I develop course concepts and AI-supported learning systems intended to connect professional skill, perspective-taking and reflective judgement.

Previously: teaching on values-based leadership and corporate management at Hochschule Fresenius (2012–2016).

E-V-A: developing attitude, values and culture

As chair of Ethik und Verantwortung in der Arbeitswelt e.V. (E-V-A), I work on the development of consciousness, values and culture. I am interested in how personal reflection and shared design interact – and how AI can be used meaningfully for this.

Institute and publications: deepening experience and theory

The Institute for Integral Management is being established. In planned publications, I want to explore the connection between AI, attitude and organisational development in both scientific and practical terms.

EXPERIENCE AND APPROACH

I build what I teach.

My background combines business administration, business informatics, research and consulting. Developing information and management systems, business intelligence and strategic corporate management forms one foundation of my work today.

I build what I teach – and test my ideas in practice. Systems emerge from my own design work, professional exchange and working with AI. I deliberately distinguish between an idea, a built system and a demonstrated effect.

Creating value through appreciation is my guiding motto.

AREAS OF EXPERTISE · Where strategy meets technology.

AI architecture

Knowledge systems, agents and applications – from design to operation, with clear tasks, approvals and responsibilities.

Business Intelligence

SAP BI, Qlik, Jedox, Power BI — conception and implementation of planning, analysis, and reporting systems for corporations and SMEs.

Strategic Management

Balanced Scorecard, integrated management, strategic corporate governance — scientifically grounded, field-tested.

CRM & Marketing

Customer management, market research, marketing automation — data-driven systems for sustainable customer relationships.

Values-Based Leadership

Integral Theory, ethics in the workplace, leadership development — creating value through appreciation.

Digital Transformation

From IFRS conversions to ERP implementations to AI strategy – structured and with verifiable intermediate steps.

CAREER

Stations along my path.

  1. 1994

    Start of Consulting Career

    Project manager at Einkaufsverband Nürnberger Bund — development of management information systems for members.

  2. 1996

    First managing directorship

    Founded and managed M&C Consulting GmbH in Hamburg, specializing in management information systems.

  3. 2003

    PhD magna cum laude

    Dissertation on competence-oriented retail brand management at WWU Münster.

  4. 2004

    Barthélemy, Salfeld & Partner

    Partnership in management consulting with focus on business intelligence and AI — active to this day.

  5. 2011

    Balanced Scorecard – co-author

    Published by Vieweg+Teubner: “Balanced Scorecard: Erfolgreiche IT-Auswahl, Einführung und Anwendung: Unternehmen berichten”.

  6. 2019

    Planning and control in leasing

    Built the global planning system for KION Group AG's leasing division based on Jedox and Qlik.

  7. 2025

    Lecturer at IU

    Teaching at IU International University, including AI in marketing and e-commerce, market research, and intercultural and ethical competencies.

  8. 2026

    AI-native Consulting

    Independent founder and consultant since January 2026: business and organisational models with AI and the AI architecture they require.

CONSULTING EXPERIENCE

From my consulting practice so far.

Selected projects from my consulting work before and alongside AI-native Consulting. They reflect my personal professional experience and are not client references of AI-native Consulting.

KION Group AG

2018–today

Building, managing, and evolving the global planning system for the leasing division including IFRS 15/16 integration.

Industry / Leasing · Jedox, Qlik View/Sense

PVH Holdings / Tommy Hilfiger

2008–2019

Conception and implementation of planning, analysis, and reporting systems. BSC as a strategic management system.

Textile Industry · Qlik, Jedox, SAP BI

Mid-sized retail companies

2001–2025

CRM systems, customer surveys, employee surveys, and leadership feedback for dodenhof, Pollozek, Stackmann, CJ Schmidt, and others.

Retail · MS SQL, Sharepoint, SPSS

Marc O'Polo, Gerry Weber, Jeans Fritz

2001–2019

Balanced Scorecard as management system, customer management, and strategic planning for leading fashion brands.

Fashion / Retail · SAP BI, MS BI, Excel

PUBLICATIONS

Sharing knowledge.

Books

  • 2003

    Kompetenzorientiertes Betriebstypenmarkenmanagement

    Doctoral thesis · author

  • 2011

    Balanced Scorecard: Erfolgreiche IT-Auswahl, Einführung und Anwendung: Unternehmen berichten

    Book · co-author · Vieweg+Teubner

Editorship and book chapters

  • 2004

    Exzellenz in Markenmanagement und Vertrieb

    Edited volume · co-editor · Gabler

  • 2004

    Betriebstypenmarkenführung mit Hilfe der Balanced Scorecard

    Book chapter · co-author · in “Exzellenz in Markenmanagement und Vertrieb”

  • 2017

    Werteorientiertes Führungsverhalten zur Führungskompetenzentwicklung

    Book chapter

In preparation – not yet published

  • Mit integralen Werten führen

    Co-author · Edition Integrale Philosophie, volume 1

  • Integrale KI

    Book project · Edition Integrales Management

EDUCATION & AWARDS

Foundation.

  • PhD in Business Administration

    WWU Münster, magna cum laude (2003)

  • Business Graduate with Distinction

    WWU Münster, Grade 1.7 (1994)

  • Business Informatics, Intermediate Degree

    WWU Münster (1991)

  • Wilhelm Lorch Award

    Balanced Scorecard for mid-sized fashion retailers (2000)

  • Agenta Award

    Best practice-oriented diploma thesis in marketing and retail (1993)

EXCHANGE

Let's start a conversation.

I look forward to exchanging ideas with people from education, research and practice who want to use AI for new forms of learning, collaboration and value creation.

For concrete projects, we can explore together which possibilities lie in your business or organisational model and which steps make sense.