FOUNDER & CEO
Dr. André Salfeld
Business & AI expert with over 30 years of experience as management consultant, lecturer, and entrepreneur.
From developing one of the first management information systems in the 1990s to introducing business intelligence at international corporations to today's consulting for AI-native companies — Dr. Salfeld combines three decades of strategic consulting expertise with deep technical understanding of artificial intelligence.
As a business graduate (WWU Münster, distinction) and PhD in Business Administration (magna cum laude), he combines academic excellence with the pragmatism from over 50 projects in industry, retail, finance, and technology.
LinkedIn Profile30+
Years Consulting
50+
Projects
6
Books
20+
Industries
EXPERTISE
Where strategy meets technology.
Artificial Intelligence
AI, AGI, Agentic AI, Generative AI — from strategy development to implementation of autonomous multi-agent systems.
Business Intelligence
SAP BI, Qlik, Jedox, Power BI — conception and implementation of planning, analysis, and reporting systems for corporations and SMEs.
Strategic Management
Balanced Scorecard, integrated management, strategic corporate governance — scientifically grounded, field-tested.
CRM & Marketing
Customer management, market research, marketing automation — data-driven systems for sustainable customer relationships.
Values-Based Leadership
Integral Theory, ethics in the workplace, leadership development — creating value through appreciation.
Digital Transformation
From IFRS conversions to ERP implementations to AI strategy — structured transformation with measurable results.
CAREER
30 years in 8 milestones.
1994
Start of Consulting Career
Project manager at Einkaufsverband Nürnberger Bund — development of management information systems for members.
1996
First CEO Role
Founded and managed M&C Consulting GmbH in Hamburg, specializing in management information systems.
2003
PhD magna cum laude
Dissertation on competence-oriented retail brand management at WWU Münster.
2004
Barthélemy, Salfeld & Partner
Partnership in management consulting with focus on business intelligence and AI — active to this day.
2011
Balanced Scorecard — The Book
Published by Vieweg+Teubner: 'Balanced Scorecard: Successful IT Selection, Implementation, and Application'.
2019
Enterprise AI & Leasing
Built the global planning system for KION Group AG's leasing division based on Jedox and Qlik.
2025
Lecturer at IU
Teaching business administration, marketing, CRM, AI, business informatics, and ethics at IU International University.
2026
AI-native Consulting
Founded AI-native Consulting — end-to-end AI consulting for mid-sized companies. 30 years of experience, reimagined.
PROJECT REFERENCES
From DAX corporations to mid-sized companies.
KION Group AG
2018–heuteBuilding, managing, and evolving the global planning system for the leasing division including IFRS 15/16 integration.
PVH Holdings / Tommy Hilfiger
2008–2019Conception and implementation of planning, analysis, and reporting systems. BSC as a strategic management system.
Mittelständische Handelsunternehmen
2001–2025CRM systems, customer surveys, employee surveys, and leadership feedback for dodenhof, Pollozek, Stackmann, CJ Schmidt, and others.
Marc O'Polo, Gerry Weber, Jeans Fritz
2001–2019Balanced Scorecard as management system, customer management, and strategic planning for leading fashion brands.
PUBLICATIONS
Sharing knowledge.
Integral Ethics and AI
Book (in progress)
Leading with Integral Values
Book (in progress)
Balanced Scorecard: Successful IT Selection, Implementation, and Application
Book, Vieweg+Teubner
Competence-Oriented Retail Brand Management
Dissertation, Wiesbaden
Retail Brand Management Using the Balanced Scorecard
Book chapter
Values-Oriented Leadership Behavior for Leadership Competence Development
Book chapter
EDUCATION & AWARDS
Foundation.
PhD in Business Administration
WWU Münster, magna cum laude (2003)
Business Graduate with Distinction
WWU Münster, Grade 1.7 (1994)
Business Informatics, Intermediate Degree
WWU Münster (1991)
Wilhelm Lorch Award
Balanced Scorecard for mid-sized fashion retailers (2000)
Agenta Award
Best practice-oriented diploma thesis in marketing and retail (1993)
VOLUNTARY ENGAGEMENT
Creating value through appreciation.
Since 2013, Dr. Salfeld has been chairman of the association 'Ethics and Responsibility in the Workplace' — an initiative for values-oriented development of companies, organizations, and leaders. The conviction: sustainably successful companies need not only smart algorithms, but also integral values.
Lecturer at IU International University
Business administration, marketing, CRM, AI, business informatics, leadership, ethics — since 2025
Lecturer at Hochschule Fresenius
Values-oriented leadership behavior and corporate management — 2012–2016
Ready for the next step?
Schedule a Consultation